Andrew Freeman

Hi, I'm Andrew Freeman, Interactive Marketing Manager for B2B CFO®. I help businesses become more profitable.

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My name is Andrew Freeman and I am a Digital Strategist and Online Marketer that likes to think of the bigger pictures while concentrating on ROI. What does that mean? It means I use new technology to help make you more money. I am a Google Adwords Professional in both PPC and Display. While working for Sitewire (an ad agency) I managed one of the largest advertising budgets on Facebook. I have experience in using a variety of ad serving technologies, analytic systems as well as using my plain old brain. In short, I am an experienced online marketer that gets results. In the past, I have worked with Sears, Olive Garden, Red Lobster, LongHorn Steakhouse, The Capital Grille, Insight and many other well-known brands. I currently work with B2B CFO, the World’s Largest CFO Firm. I work on their Search Engine Optimization, Lead Generation and Display Advertising efforts. I am a Digital Strategist for this company. My work at B2B CFO, involves teaching many of our partners about Digital Strategy and how to apply it for themselves and the company overall. I am currently enrolled in an MBA course at Colorado State University, I am learning to take my digital strategy background and pair this with a business strategy mindset. I am learning a lot and I hope to be able to share this with many people.

Senior Media Planner at Sitewire

January 2010 - January 2011

As a Senior Media Planner, I was responsible for planning and executing strategic digital initiatives for a number of brands such as Olive Garden, Red Lobster, LongHorn Steakhouse and The Capital Grille.  Managing advertising campaigns with annual budgets of over $4Million  Media planning and buying for online display advertising  Creation and implementation of A/B and multivariate tests  Creation, design and implementation of Social Media campaigns  Reporting and analysis of marketing campaigns to client

President at Strategicality Online Media Coaching

2008 - 2011

Teach companies how to use Online Marketing to increase their bottom line.

Media Planner at Sitewire

May 2008 - January 2010

 Managing advertising campaigns with annual budgets of over $4Million  Working with brands such as: o Cox Communications, o Olive Garden o Red Lobster o Sears o Fry’s Food  Media planning and buying for online display advertising  Creation and implementation of A/B and multivariate tests  Creation, design and implementation of Social Media campaigns  Reporting and analysis of marketing campaigns to client

Business Development Manager at Net Expectations

July 2007 - April 2008

 Client prospecting and outbound calling  Web site analysis for sales opportunities  Create responses for RFP's and request for quotes  Account Management for Current and Prospective clients  Presentation to CEO's and agency principal at target clients  Use of consultative selling techniques  Increased client base by 300%

Business Development Assistant at Hull Citybuild

2006 - 2007

 Conduct research into prospective clients  Management of in-house CRM system  Event planning for presentations to over 200 local businessmen  Research Marketing materials for World Trade Center

Interactive Marketing Manager at B2B CFO

January 2011

I am currently heavily involved in SEO, Social Media and Paid SEM for B2BCFO. My role is to help generate more revenue for the company by optimizing the traffic which is driven to B2BCFO.com. I currently do this through the following methods: Search engine Optimization Social Media monitoring and Optimization Display Media Lead Generation

MBA Candidate at Colorado State University

August 2010

Studied for an MBA

Colorado State University

2010 – 2012

The University of Hull

2002 – 2006

Marketing (International) First Class

Concentration: Marketing, Business

Northern Arizona University

2004 – 2004

Certificate in Marketing and Promotions

Concentration: Marketing, Sales, Public Relations, Fundamentals of drawing

Marketing, Entrepreneurship, Sports, Reading and Online Advertising.